Pack-Market Portal International Edition

Tetra Pak® appoints new managing director

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Kinga Sieradzon has been appointed as the new Managing Director of market company Poland & Danube covering Hungary, the Czech Republic, Slovakia and Poland.

The new regional executive of the world's leading food processing and packaging solutions company has been working at Tetra Pak for 22 years. During her carrier, she worked in various management positions in various countries across Europe, from Poland through Switzerland to Greece.

Poland & Danube: close cooperation with partners
Kinga Sieradzon returned to lead the market company Poland & Danube after having worked in Switzerland with Tetra Pak's biggest global customers. According to the new Managing Director, Tetra Pak needs to continue focusing on supporting the company's customers with innovative and customised solutions to help grow their businesses in today's challenging environment.

"3 years ago, when I left Poland, I wouldn't have thought that I will come back in such a short time, and now I am very happy and proud to lead this market company. Poland & Danube has a stable position in the region thanks to our prospering customers. I will work with the local teams to offer value added services to our partners, so that they can react easier to challenges coming from a fast pace business environment and can be ahead of their competitors, just like we do" - said Kinga Sieradzon.

The new Managing Director graduated the Scandinavian Languages Department at the Adam Mickiewicz University in Poznan and completed her MBA at IMD (Institute of Management Development) in Switzerland. She started at Tetra Pak in 1994. She became Business Support Manager for Region Europe & Africa in 2001, later on she was appointed Director Service Operations & Sales for South-Eastern Europe and in 2010 she was nominated Sales Director for Poland & Danube. The next step in her career was an assignment within the global Customer Management organisation in Switzerland, where she held the position of Director Customer and Strategic Account Management. Thanks to her diverse experience with the company, she is now bringing an insight into global trends, in addition to her thorough understanding of the markets of Poland, Hungary, the Czech Republic and Slovakia.


WPO's second meeting of 2016 in Vienna

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Packaging organizations, members of WPO (World Packaging Organization -, were together in Vienna (Austria) from November 14-18 to be part of the second WPO meeting of 2016.

The organizations represented  24 countries from all over the world, including Brazil, USA, Austria, Australia, South Africa, Lebanon, China, Nigeria, Kenya, Croatia, UK, Germany, Finland, Spain, Czech Republic, to name a  few. Besides the Board Meeting, members of WPO also had the opportunity of judging the WorldStar Awards that received a total of 291 entries from 35 countries.

The number of winners, by category, was: Beverages 42 (out of 66 entries); Food 43 (74entries); Health & Beauty 21 (29 entries); Household 7 (11 entries); Luxury 12 (out of 16), Pharmaceutical & Medical 14 (16 entries); Electronics 7 (9 entries); and Other 20 (29 entries), Point of Sale 9 (out of 13) and Transit 20 (out of 25).

Well done to Germany and Japan for taking 20 awards each; closely followed by China taking 16, USA -15, UK and Spain - 12 each and Turkey & Austria  - 11 each.  All winners will be posted at the week commencing 5 December.

WPO week in Vienna was organized by OFI, the Austrian packaging institute, a very active member. "As part of the activities, WPO members had the opportunity of participating in the Austrian Packaging Days conference and in the Smart Packaging Award Ceremony", states Johannes Bergmair, OFI's Executive Director and WPO Vice President for Sustainability & Food Safety.

One of the focal points for discussions during WPO week in Vienna was the Save Food initiative. "It's such an important issue that WPO created a new category in WorldStar Awards as part of its agreement of supportingthe Save Food Initiative, from Messe Düsseldorf and FAO (Food and Agriculture Organization). "The idea is to encourage companies and students to develop new solutions on packaging that prevents food waste. The projects that will be presented during Interpack 2017, next May, in Düsseldorf, can be new. This means they do not need to have previously run for a national award", explains Thomas Schneider, President of WPO.

Johannes Bergmair completes: "Save Food is a topic related to the whole supply chain. And there are many ways and technologies to work on, like logistics, "farm to table", transcontinental routings, transit refrigeration, storage conditions, shelf life extension, product handling, and more. Packaging is just one of them and it is the key element that WPO will focus on".

The candidates for the other special categories of WorldStar - President's Award, Sustainability Award, Marketing Award and Food that Saves Packaging- will be announced in January. All winners will be recognised in an awards ceremony and gala evening on May 4, in Düsseldorf, Germany, to coincide with Interpack. To be eligible to enter WPO WorldStar Awards the packaging must be a winner in a national or multi-national competition that is recognized by WPO. A list of recognized competitions can also be found at


Sending Post Sustainably With Paper Padded Envelopes

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With the rise of e-commerce and a huge increase in the number of shippings sustainability is a serious factor. Millions of parcels are delivered to people around the world packed in paper, plastic boxes or envelopes. The UK based company Emailers Packaging came up with a new possibility for sustainable shipping: the paper padded envelope.

100 Percent Paper, Zero Plastics
The environmentally friendly achievement of the developers at Emailers Packaging sounds promising. They invented a solution for padded envelopes, which consists of paper with a unique embossed bubble texture instead of using bubble wrap. It creates a cushioned padding to keep items save when sending it via post. According to director Alan Rea this is or at least should be the future of mail packaging: "We believe this will seriously challenge the plastic bubble lined bags that are unsustainable in today's environment." In various tests, they tried to find out whether this solution really works or not. Actually, in a number of areas the paper padded envelopes got better results the plastic bubble bags.

Specifically Designed Manufacturing
Because the company stresses great emphasis on UK produced products, it has built its own machine for the production of the envelopes. What Emailers Packaging does is quite easy: They use biodegradable paper. Furthermore, they duplicated the shape of the plastic bubbles by embossing the paper fibres. This creates a cushion effect to protect valuable objects in the post. In the future, more of these envelopes might be used to ship products around the world.


5 Packaging Trends in 2016

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Every year the print and packaging industry are challenged to reinvent themselves by developing better technologies or more innovative ideas. 2016 was an exciting year for every player in the industry with drupa taking place to show off some new designs and creations. We gathered for you some of the trends and packaging ideas of this year.

1. It's All About the User Experience

The decision to buy a product begins with the packaging. Brands have to get the awareness of their customers with creative designs and give them a special moment when discovering a new product. iF Design Award winner Metsä Board shows in an interesting way how product and packaging can harmonize. This eye-catching design for the Victorinox Rescue Tool simulates the functions the product with its design so that the consumer gets a unique experience.

2. Hidden Messages on Products

Designers constantly experiment with new forms and materials to make packagings special: This design, for instance, has two faces: When the bottle is full, it shows one message when and another when the consumer emptied it. Temperature-sensitive packaging is not something fairly new, but 2016 brought some interesting designs with it such as this bottle design from blk water.

3. Shapes Wherever You Look

Our world is full of circles, squares, triangles and so on. Packaging designers have embraced this in many of 2016's packaging ideas. Be it for beauty products, food or beverage packaging - shapes can be found everywhere, for instance in this design for Corinne Cosmetics by Designer Anna Trympali.

4. Smart is the New Packaging

With the rise of the Internet of Things many products can be connected to the internet, help consumers find a taxi, the right clothes or tell them how fit they are. The smart trend does not stop with packaging. Today, packaging is designed to tell consumers how fresh a product is, if it is still usable or communicate other information. One example is this intelligent food packaging from the Swedish Startup iFoodbag. It is made from a composite material, which can protect frozen and chilled food up to 24 hours.

5. Taking Care of the Ecological Footprint

People more and more become aware of environmental matters and therefore care about what they buy, where they eat and how their products are produced. Even in packaging, this trend shows in various ideas of how to make them more sustainable. This first fully-renewable bio-based Tetra Pak is a perfect example of this trend. It is developed by Tetra Rex and consists of a combination of plastics derived from sugar cane and paperboard.



Printing the Internet of Things to Save the Environment

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The Internet of Things (IoT) is looking forward to an exciting future. Although it is going to entail many advantages, some experts are concerned about its environmental impact. After all, it will comprise more than 200 billion connected devices by 2021 resulting in a huge amount of e-waste due to the batteries needed in order to power them. But Finnish researchers are already searching for a solution.

How the Finnish Cleantech Strategy Affects the Internet of Things
In general, Finland is among the front-runners when it comes to sustainability and wireless technology. The Finnish Government pursues a Cleantech Strategy, which also includes the Internet of Things. Therefore they are boosting green innovations in every sector of cleantech, especially in the Tampere Region. This area plays a key role for the Cleantech Strategy because it has a wide network developing eco-friendly technologies.

One example is a project called "Printed, energy-Autonomous UniversaL platform for multifunctional wireless sensors and devices" (PAUL) that is conducted by Tampere University of Technology (TUT) and funded by innovation agency Tekes. Their aim is to enable harvesting energy from various sources such as light or radio waves and store it in printed, non-toxic supercapacitors.

Transforming the Internet of Things into the Internet of Everything
In short, PAUL shall "enable printing the Internet of Everything," as TUT Professor Donald Lupo sums up. The project's main objectives are to improve energy harvesting, produce high-speed electronic devices, pave the way for hybrid integration technology and fully integrate roll-to-roll atomic layer deposition.

Within the project, a team around Professor Donald Lupo and Professor Paul Berger of Ohio State University is currently working on printed electronic components, for the Internet of Things, able to communicate wirelessly. Additionally, these parts will be energy independent and can be printed on many substrates like paper, plastics or cloth.

"Usually, it's assumed that all Internet-enabled devices will be equipped with a battery but we don't think that's a sustainable approach. Everything is going to 4G, 5G, 10G, bigger, faster, better. But the higher the frequency band, the more energy you need. However, once you think of IoT as a sustainable, energy-autonomous system, you also have to think of how to minimize the energy," Lupo describes their concept.

Research and Industry Join Forces to Boost the Internet of Things and Green Technology
In order to drive projects like PAUL, cooperating with the industry is very important, Berger notes. "In the future, we will emphasize even more the exploitation of research results and concrete cooperation with companies," adds Tekes' Director Kimmo Kanto.


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