The OBALY/PACKAGING Trade Fair this year for the first time as a separate event and at the same time as a part of REKLAMA POLYGRAF 2017.
The OBALY/PACKAGING Trade Fair provides an excellent opportunity for presentation of low-cost production of packages in practice. In the heart of the trade fair it will be possible to find the Low-cost Package Centre, where several suppliers together will present production of a few practical presentations from a wide range of packages.
“You can look forward to production of labels, gift packages and packages intended for catering. At the exposition you will be able to get familiar with technologies of such companies as CT Praha, Komfi, Macron and Xerox. A partner of the exposition is also the Antalis company, which is to ensure the delivery of various printing media. The representation of individual companies will ensure the complete processing of production from the package construction design, to printing, refinement and final engraving and cutting. You will see the entire process of production and you will become familiar with a number of possibilities of how to create an absolutely original package. We are looking forward to your visit and we believe that the exposition will be inspiring also for you and will become a useful inspiration for extension of this prospective business sector,” - comments Nosálová.
Among the exhibitors from the print&packaging area it will be possible to welcome for example such companies as TECHNOLOGY, ARCON, Industrial Machinery, Achilles, Aledeto, OTK Group, G.N.P. Paketo, KURZ, Weldplast, Rajapack, HIT.CZ and many other players of the packaging segment.
The Czech Packaging Institute SYBA, which is the main professional partner of the OBALY/PACKAGING Trade Fair, is the organiser of the professional seminar entitled Packaging Design Specialities, which has a long-term tradition and is a part of the project known as PACKAGING ACADEMY. The topic selected for this year’s event is “Packages for Toys” and the Association for Toy and Play has been invited as a partner of the event. The seminar will be held on 25 April 2017 during the OBALY/PACKAGING and REKLAMA POLYGRAF Trade Fairs held at the PVA EXPO PRAGUE LETŇANY Exhibition Centre. The seminar will start at 10 a.m. in the Congress Hall of the Entrance Hall 2. Registered participants of the seminar will obtain the entrance ticket for the REKLAMA POLYGRAF and OBALY/PACKAGING Trade Fairs free of charge.
The visitors coming to both the events will be able to enjoy also the accompanying programme, guaranteed by leading personalities. “This year’s topic of the discussion panel is entitled Prague from the Viewpoint of Advertising of the 21st Century and will be intended again for those interested participants who register themselves in advance. The results of the Rainbow Ray 2016 competition will be announced within the framework of the trade fair as well,” stresses Nosálová.
For more information see http://reklama-fair.cz/en/ and http://veletrhobaly.cz/en/vystavovatel/.
Feldmuehle presents mineral oil barrier papers at the event.
The question about how to protect foodstuffs against mineral oil contamination has been a driving force for packaging designers and distributors, since a Stiftung Warentest study in 2012 found mineral oil residues in 24 chocolate advent calendars, widely publicising the issue.
Feldmuehle offers paper with mineral oil barrier, providing packaged goods with effective protection against mineral oil migration and contamination. These papers are used by brand owners for the packaging of dry and fatty foodstuffs.
MOB-Liner is a virgin fibre barrier coated paper and is particularly suitable for inner bags in folding boxes and multiwall bags as well as for lamination of corrugated boards.
MOB-Flex is also a virgin fibre barrier coated paper and combines an effective mineral oil barrier with a white, glossy surface. The paper provides outstanding print quality for rotogravure and flexographic printed flexible packaging.
Optimal runnability in packaging lines and trouble-free adhesion with hot and cold glues for both products are ensured.
The Feldmuehle barrier coating concept provides paper packaging with an effective protection against mineral oil migration from the surrounding packaging, whether primary or transit packaging. This allows packaging to be mainly made of renewable fibres. This is particularly beneficial to brand owners who want to safely protect both their product and brand value whilst also ensuring food safety.
If you ask for the most important goal in marketing, consumer engagement will definitely make it into the top ten. Respectively, smart devices for unique and personal shopping experiences are evolving at high-speed. The hang-tag, a packaging-classic, which will now be reinvented to provide an intelligent solution to consumer brand companies looking for an attention-capturing tool of the next level.
Next Generation Hang-Tags are Smart
So far, hang-tags fulfilled the purpose of promoting special offers, launching new products, and enhancing a brand’s identity. As such they constitute a key means of packaging and marketing and are well-known to consumers. But what if their purpose could be extended in a way that matches the trend of personalized consumer communications? For instance, by presenting consumers an already familiar marketing tool – thus lowering the barrier-to-entry – while offering extra service?
Together, Thinfilm, a leader in near field communication (NFC) smart packaging solutions using printed electronics, and Bedford Industries, a manufacturer of identification tags, will tackle this opportunity; the later providing the tags, the former the printing technology. What will be the outcome is a smart hang-tag which enables brands – via a cloud-based software platform – to deliver one-to-one product and brand experience to their costumers’ smartphones. From instant-reorder to loyalty program integration, “how to” instructions, customer reviews, surveys, or user registration: The possibilities for brands to capture attention at the point of sale (POS) seem endless. And the functionality is not just simple but brilliant: Once the NFC-enabled smartphone is tapped, tag and cloud connect, allowing brands to instantly deliver product information and other relevant content to their consumers.
A Promising Cooperation
It is the integration of Thinfilm’s SpeedTapTM technology into Bedford’s ElastiTag®, which raises brand and consumer interaction at the POS by offering new ways to connect consumers with products. “Many of the world’s leading consumer packaged goods companies rely on Bedford’s ElastiTag® to help drive engagement with retail shoppers,“ says Davor Sutija, CEO of Thinfilm. “We’re very excited about the role NFC SpeedTapTM technology is playing in creating a smart version of the ElastiTag® product and look forward to bringing value to Bedford’s existing and future CPG relationships.”
An enthusiastic response to AkzoNobel’s Imagine Chemistry initiative has resulted in more than 200 innovative ideas being submitted by chemistry start-ups, scientists, research groups and students around the world.
Open innovation initiative will lead to new commercial opportunities for chemicals business
Developed in conjunction with KPMG, Imagine Chemistry was launched to help solve real-life chemistry-related challenges – such as finding ways to revolutionize plastics recycling – as well as uncovering sustainable opportunities for AkzoNobel’s Specialty Chemicals businesses.
From the 200 submissions received, AkzoNobel will now select 20 finalists to attend a three-day event in June at the company’s principal research facility in Deventer, the Netherlands.
“We have been very impressed by the number and quality of the submissions,” said Thierry Vanlancker, AkzoNobel’s Executive Committee member responsible for Specialty Chemicals. “This confirms our belief that there is tremendous potential even in mature chemistries. We are looking forward to working with the eventual winners to scale up their ideas and turn them into a commercial reality with real global impact.”
The Imagine Chemistry challenge is focused on finding solutions in five areas:
There are also “open challenges” for broad ideas in two further areas: Highly reactive chemistry and technology; and sustainable alternatives to current technologies.
The challenge is part of an integrated approach to further deploy AkzoNobel’s innovation capability in support of its growth ambitions. “We put innovation and sustainability at the heart of everything we do,” added Vanlancker. “Our strategic ambition is to deliver a world-beating product portfolio across all our markets, building on collaborative and open innovation.”
Modern packages think for themselves, remind us, extend shelf life, can be heated at the press of a button and influence our senses with their appearance, odour and feel – and some of them can even speak. What packages in the food sector are capable of today goes far beyond their original purpose of protecting foods.
Packages have to perform numerous feats simultaneously: meet the needs of marketing and sales, comply with safety and hygiene regulations, and satisfy such consumer requirements as sustainability and easier handling while keeping the cost of production, transport and storage low. Thanks to the very latest machines with highly automated sensor- and microprocessor-controlled drive technology, coupled with innovative materials that can be produced and disposed of sustainably, the packaging industry has succeeded in converting a 6,000-year-old idea into a modern high-tech product.
First and foremost: protection due to packaging
And yet the primary purpose of each package – that of protecting its contents during transport and storage – remains unchanged. Packages prevent contamination and damage and protect foods from harmful environmental influences such as light, oxygen and moisture. They provide protection from spoilage due to microorganisms and prevent the loss of flavour or vitamins.
Up to 1.3 billion tonnes of foods, says the Food and Agriculture Organisation (FAO) of the United Nations, are lost each year worldwide. In some cases, fresh goods spoil during transport, are not consumed in time or are deemed unsaleable because they fall short of the given standards. And often enough, still edible food is discarded by consumers because the sell-by date has expired.
For over six years now, this overall issue has been addressed by the SAVE FOOD initiative of the FAO, the environmental programme of the United Nations Environment Programme (UNEP) and Messe Düsseldorf in cooperation with globally leading companies, organisations and research institutes. Their joint goal is to devise solutions to prevent food loss and wastage along the value chain. This involves making suitable infrastructure available, re-examining and modifying standards for packaging, raising awareness and, last but not least, working on the package itself.
For what is now the third time in succession, the initiative with the international SAVE FOOD congress, which marks the start of interpack in Düsseldorf from 4 to 10 May 2017, is being given a suitable platform and bringing together various stakeholders from business, science, the political sphere and civil society in the fight against food wastage. Within the fair, the special SAVE FOOD exhibition will be held for the second time in the innovationparc, which has been energetically taking up a selected issue from the sector at each interpack since 2008.
Hygiene’s not everything, but food is nothing without hygiene
When it comes to food packaging, hygiene is top priority, and sensitive meat and sausage products are subject to extreme standards of hygiene. Complete high-performance production lines inclusive of meat grinder, portioner and tray-sealing unit focus not only on performance, flexibility and product quality, but also on the interfaces – because these have a huge bearing on productivity.
The responsibility for food safety lies with the manufacturer itself. In-plant hygiene controls are strongly advised, but even more important is the exclusion of possible hygiene traps from the outset. Covering everything from comprehensive hygiene design and effortlessly cleanable components to sterilisation of the ambient air with short-wave UV radiation, highly advanced equipment delivers the highest standards of hygiene.
In the SB sector particularly, the skin pack, a two-component SB package consisting of PP or CPET tray sealed with a skin film, has become increasingly prominent. “It’s possible to extend product shelf life considerably with vacuum skin packaging,” explains Stefan Dangel, Sales and Marketing Manager at Sealpac.
The innovative powers of the packaging industry are remarkable. Anyone investigating the very latest packaging technologies cannot fail to encounter nanotechnology, and printed and organic electronics. Intelligent and smart wrappers that are capable of identifying and affecting the degree of food freshness in a controlled fashion are now anything but utopian.
Active packages control the moisture level, prevent the proliferation of germs and even kill them – by using absorbers, for instance. Iron keeps oxygen-sensitive beverages like beer or juice fresh for longer. Table salt in the package inhibits the formation of condensation and enables mushrooms, for example, that tend to discolour after a short while, to look good for longer. “The idea was to develop a package that can take up and regulate moisture,” says Dr Cornelia Stramm of the Fraunhofer Institute for Process Engineering and Packaging IVV in Freising, explaining the aim of the research project.
Whether food is still edible can be rendered visible by the special sensors of modern packages. These react when certain substances or gases are released and indicate this with a change in colour and fluorescence. The state of the food is then evident at a glance. One of the most frequent causes of food spoilage is breaks in the cooling chain. Intelligent time-temperature indicators are capable of indicating such discontinuities, usually with a colour change.
Sustainability as a basic discipline
Consumers expect a great deal of their food packages. Their demands of the packaging industry cover not only safety and hygiene, but also sustainability. Consumers mainly associate sustainability with recycling and disposal. The development of deposit and recycling systems and, no less importantly, clear targets have led to a strong increase in package recycling in the last few years. Recycling is on the advance, particularly in Europe, and all EU states are to recycle half of their domestic waste by 2020.
In the assessment of package sustainability, both the material used and its quantity are important as well as package size in relation to its contents. In the industry, there is a clear trend towards using renewable resources. Used instead of conventional materials with a view to diminishing the carbon footprint, these are often hailed as extra-sustainable. However, studies show that precisely these conventional materials, e.g. classical plastics, yield environmental benefits when a product’s entire life cycle is considered – as a result of efficient recycling systems, for example. Ultimately, what counts as the most sustainable solution calls for a comprehensive consideration of the case in question, taking account of the various factors at all stages in the value chain.
In addition to consumer expectations, the packaging industry is also exposed to the growing requirements of its customers. Responding to the desire for greater flexibility and efficiency, the sector reacts among other things with an intelligent and interlinked factory in which classical mechanical engineering efficiently networks with sensors, software and services.
Industry 4.0 has long become the standard in the food industry and is closely associated with the component industry, which can be seen as blazing the trail of technological progress. In the special show “components – special trade fair by interpack”, highly advanced drive, control and sensor equipment will be exhibited alongside products for industrial image processing, handling technology, industrial software and communication, and complete automation systems for packaging machines.
Modern lines are capable of not only autonomously supplying information on process and system states, but also communicating with each other and independently correcting processes where necessary. “Intelligent products then individually control their own production process. And this is not all: thanks to communication throughout the value chain, a product’s life cycle becomes continuously traceable. Totally new business models are possible,” explains Hartmut Rauen, Deputy Executive Director of Germany’s Mechanical Engineering Industry Association (VDMA).
A pioneer in the use of such progressive technologies is Bosch Packaging Technology which is planning to equip all new process and packaging machines with its next-generation Human Machine Interface HMI 4.0 as of interpack in May 2017. One of the new features is guided intuitive operation with multi-touch technology – much like on smartphones and tablet computers. The system reports malfunctions immediately and, in addition, provides information on the possible cause and assistance with remedying the problem. “This is a revolutionary innovation,” says Stefan König, member of executive management at Bosch Packaging Technology.
Packaging is indispensable for modern society. And this applies especially to foods and becomes apparent above all where it is lacking – in developing countries. Food often spoils due to the lack or inadequacy of packaging for transport and storage before it reaches the consumer. In the industrialised nations, on the other hand, a package not only has to protect, but it has to look good as well. And it has to stand out on the overloaded supermarket shelves, because the majority of customers only decide while shopping which product actually lands in the basket.
Author: Melanie Streich
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